Jay-Z Interview free essay sample

Terry Gross interview with the world famous rapper Jay-Z. It was originally broadcasted on the 16th November 2010 on the radio program Fresh Air. Jay-Z Is well known for his contribution to the rap music but aside of that hes also a successful entrepreneur. He was born in the late asss and raised in a housing project In Brooklyn. Sadly he had to experience a very tough childhood. One where his father left him at a very young age.His Interest In music mainly came from the ones of MS and Steve Wonder and his first rhymes was very old-school but still quite advanced and academic He got a worldliest as a present from his mother which helped him develop as he used It to learn himself new and more advanced words. As a result of his mothers struggle to pay the bills, Jay-z brought crack Into his neighborhood at the age of 12. We will write a custom essay sample on Jay-Z Interview or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, this was not unusual among his blocks since the streets where constantly flooded with drugs In every possible form.It was simply is way of making money. The Journey from the streets Into the recording studios was difficult. Many had there doubts and sometimes even himself, he didnt believe that he had what it required. He described it as he had one foot in and one foot out. But eventually rap became his hustling. It dont think that Jay-z would be where he is today if it wasnt for the tough conditions that the streets of Brooklyn had to offer. He also has his mother to thank. Anyhow, I think that the story of Jay-z is truly inspiring.

For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. The WritePass Journal

For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. Introduction For an international tourist destination of your choice, critically discuss the marketing strategies that could be adopted to mitigate the impacts of a natural or man-made disaster. IntroductionConclusionRelated Introduction The tourism business around the world which is one of the most susceptible and vulnerable sectors, must always manage and survive from the global crises. In recent decades, the tourism industry in many countries all over the world has experienced major crises from natural disasters such as hurricanes, storm, and tsunami to terrorist attacks, political instability, and economic recession. Generally, disasters are large non-controllable problems that evaluate the capability of nations and communities to effectively protect the population and its ability to recover after the disasters. No tourist destination is immune to such crisis. Hence, the global tourism industry requires strategies and set of directions which help tourism businesses prepare a way to manage a crisis event from its onset and rapidly implement a recovery strategy. The purpose of this essay is to examine the post-disaster destination marketing viewpoint, its effects on the city of New Orleans, and the attempt to repos ition as a premier destination for domestic and international of New Orleans after the devastating effects of Hurricane Katrina, the most destructive natural disaster in American history in August 2005. Besides, this essay will critically examine the effectiveness of recovery marketing strategies undertaken by the city’s tourism marketing organizations and the lessons learned for post disaster market repositioning are also discussed. The first section will define the tourist destination, destination crisis, tourism disaster, and a narrative of vital tourism statistics for the city of New Orleans before the hurricane. The second section will mention the effects of the hurricane on the New Orleans tourism.   Finally, the third phase will critically examine the effectiveness of recovery marketing strategies undertaken by the city’s tourism marketing organizations. According to Beirman (2003), a destination is defined as a country, state, region, city or town which is marketed or markets itself as a place for tourist to visit. Many countries’ main income is collected from tourism activities; they have invested heavily in tourism and required a high level of economic dependence on inbound tourism. The economic disruption to the country, state or region is considered as a result in the viability of a destination and it could be a result in loss of income, unemployment and poverty. However, these implications do not determine the choice of destination in tourists and their prime concern is to travel to destinations that satisfy their own desires with minimum threats to their safety and well-being. Therefore, the marketing of destination crisis is no longer being treated as a problem of a specific destination; it is now an issue of global tourism industry and become a critical political, economic and social priority for many nations which to urism is a significant industry. Faulkner and Russell (2000, cited in Beirman 2003) defined a disaster as ‘a tourism destination is confronted with sudden, unpredictable, catastrophic changes over which it has little control’. In order to modify the definition of Faulkner and Russell, Beirman defines a destination crisis as ‘a situation requiring radical management action in response to events beyond the internal control of the organisation, necessitating urgent adaptation of marketing and operational practices to restore the confidence of employees, associated enterprises and consumers in the viability of the destination’. For many years, New Orleans was an ideal vacation destination and it is the world famous tourist destination due to its rich cultural heritage, copiousness of unique food and many opportunities to enjoy local art, music and festivals. Throughout the past 30 years, New Orleans focuses on its efforts to attract tourists by constantly redefine its image through all taglines such as ‘The Crescent City’, ‘The Gateway to the Mississippi Valley’, ‘America’s Most Interesting City’, ‘The City that Care Forgot’, and the ‘The Big Easy’ (Clement 2008). Moreover, it often cited as â€Å"European† charm and the unique French Quarter historic district, thus, there is a large number of tourists visit the city for many years to take part in the distinct experience that New Orleans has offered as a vacation venue. In January 2005, just seven months before Hurricane Katrina, New Orleans was ranked sixth among the top United States vacation destinations which were conducted by the University of New Orleans (UNO) Hospitality Research Centre (Chacko and Marcell 2008).   Statistically, in 2004, tourism of New Orleans was one of the main economic engines of the city and the employment in hospitality and leisure accounted around 80,827 jobs generating $30 million in state income taxes. Besides, the number of visitors came to city reach to peak 10.1 million and spent $4.9 billion in 2004. Before the Hurricane Katrina occurred, the tourism industry accounted for 3.8% of Gross State Product, provided 175,000 direct jobs, and generated under 8% of total tax revenues of the states (Louisiana Research Team 2004). New Orleans is a unique circumstance of Hurricane Katrina. Faulkner (2001) addressed the difference between the definition of crises and disaster that crisis was defined as ‘induced by the actions or inactions of the organization’ while a disaster was considered to be an ‘induced natural phenomena or external human action’. The terrorist attack September 11, 2001 in the U.S and Chernobyl nuclear accident would be classified as crises while the Turkey earthquake and the plane crash in Lockerbie were disasters. According to Faulkner’s definition, Hurricane Katrina would have been classified as a disaster with over 1,300 died; 228,000 housing units were flooded in the New Orleans metropolitan area and over 70% of 188,000 housing units were damaged by the storm and subsequent flood (Olshansky et al. 2008). However, the poorly man-made concrete levee walls which were designed by the U.S. Corps of Engineers, a federal agency aimed to protect the city breach ed, did the flood waters deluge 80% of the city and created a crisis of gigantic proportions. In addition, federal, state, and local government authorities lacked of capacity in preparing and re-acting in a timely manner to the city citizen’s needs. Therefore, the Hurricane Katrina can be described as an induced natural phenomenon or a disaster followed by the inactions of organizations or a crisis. Two major organisations responsible for the overall tourism and hospitality marketing of the New Orleans are the New Orleans Metropolitan Convention and Visitors Bureau (NOMCVB) and the New Orleans Tourism Marketing Corporation (NOTMC). The primary mission of NOMCVB is bring meetings, conventions, and tour groups to the city, supply many hotels, restaurants, attractions and provide tourism goods and services for customers. This organisation uses personal selling as the primary sales strategy and solicits business from several tourism intermediaries such as meeting planners and tour operators. The second organisation’s goal is to spur the city visitation and uses two million dollar in its budget for advertising and positioning the leisure market of New Orleans. Besides, tourism marketers capitalise New Orleans’s strength as an exotic, unique, and ‘foreign’ locale (Stanonis 2006). In addition, just two months before Katrina, marketers produced a television co mmercial which is part of the summer campaign 2005, featuring New Orleans’s well-known and talented local musicians with titled ‘Do They Play Jazz in Heaven?’   According to Kotler et al. (2005), the appeal of the message was more emotional than rational and included the lines ‘do they play jazz in heaven, in New Orleans we know they do’ (Chacko and Marcell 2008). These messages reinforced the well-established position of the city as an exciting and popular destination with great food and music. However, the arrival of Katrina made a major shift in positioning strategy in producing hundreds of hours of negative publicity in the mass media. Unfortunately, New Orleans’s city was truly in a state of disaster after Hurricane Katrina.   The storm and flooding are not only washed away physical infrastructure of the city, but also eroded the perception of the city’s tourism destination. According to Northington (cited in Chacko and Marcell 2008), the city loss $15.3 million and this was potentially devastating to New Orleans’s tourism industry, especially the loss of economic impact from many festivals and events that it hosts.   However, the biggest obstacle that New Orleans’ tourism industry has to face is the tarnished perception as a tourist destination of the city.   Faulkner (2001) claimed that the power of media and tendency in lingering negative images, the destination usually takes longer to recover than the period requires services restore to normal. The tourism industry of New Orleans has met a lot of challenges after Hurricane Katrina. Prior the disaster, the research focused on measuring the industry and profiling the visitors to New Orleans, but now the focus has sharply shifted to measuring the perceptions of visitors about New Orleans. Mayor C. Ray Nagin said in an interview with the New Orleans Times-Picayune that ‘We have an image challenge throughout the country. You ask what New Orleans is like today, and any people only have images of a city in crisis.   And that’s a concern, that they don’t see the rebuilding that is going on’ (Thevenot 2005). Moreover, due to the national and international media continued to display images of a ravaged city every detail, the tourism industry was getting worse and worse. According to journalist Eric Morgan (2008), ‘because of the media, people believe we have infrastructure issues, hotels aren’t open, restaurants aren’t operational, and there are no supporting service industry workers’. In March 2006, the New Orleans Tourism Marketing Corporation conducted a perceptions study of a panel of 5,000 online travellers, 22% indicated they believed that some neighbourhoods of New Orleans still had standing flood water from Hurricane Katrina, 14% of them believed New Orleans is not a safe place to visit because of contaminated air or drinking water, and 12% indicated that the historic districts in New Orleans are still destroyed or devastated. However, the optimism seems to have increased over time with 77% of meeting planners over the three quarter between October 2005 and January 2006 indicated that they were â€Å"very optimistic† about the sufficient recovery of New Orleans in regaining its status as a major destination city. Although meeting planners fully expect city’s recovery, they believe it will be a slow process (Chacko and Marcell 2008). In reality, New Orleans is different from the potential leisure travellers’ perception. The city’s tap water was safe to drink according to city health officials and there is no standing water on the streets. Transportation and airline are suitable to handle travellers and 80% of hotel room inventory has rebounded as pre-Katrina levels. Nevertheless, many flooded neighbourhoods’ recovery is still slow and the city is continued framing news coverage in these environments and undermining positive messages by the media. Therefore, the challenge is to find the appropriate marketing strategies to mitigate the impacts of disaster for New Orleans. As the result of the Katrina disaster, the NOMCVB, NOTMC, and other tourism organizations have elaborated on their past branding campaigns and created new campaigns to change perceptions of potential travellers and using brand elements such as new slogans and logos to alter the images of New Orleans. The slogans and themes try to counteract negative images which were played out in the national media and reconstruct and increase brand identity of New Orleans. According to Braun-LaTour, LaTour, and Loftus (2006), ‘reminding consumers of their past connection with a brand may be a particularly effective way to repair the brand’s image after a crisis situation’. Slogans were launched through branding campaigns of organisations such as ‘fall in love with Louisiana all over again’, ‘New Orleans: Happenin’ everyday’, ‘do you know what it means to Miss New Orleans? We know you do’ and etc. to rebrand New Orleans as a multicult ural destination and created a sentimental image of New Orleans, divert attention of travellers from the human suffering’s reality, physical destruction and stimulate consumer desires to travel to the city by constructing a narrative of past grandeur. According to Greenberg (2000), the urban branding campaigns function not only as ‘texts-on-cities’ but also power-laden ‘texts-as-cities’ that position of organisations and tourism professionals as important voices in the articulation of the collective identity of the city and thus ultimately the urban brand. In January 2007, with support from Lieutenant Governor Mitch Landrieu, the NOMCVB launched ‘an aggressive, strategic, marketing, public relations and direct sales campaign   designed to celebrate its authentic culture, lure domestic and international visitors back, preserve the city’s leading industry (hospitality) and overcome misperceptions about New Orleans among   consumers’ (NOMCVB Press Release 2007). The ‘Forever New Orleans’ campaign is an international branding campaign   which was designed to re-brand the city internationally by showcasing the confidence of hospitality industry in New Orleans and developing a deeper understanding of the city culture as unique and authentic.   It uses headlines in outdoor advertisements and print campaigns such as ‘New Orleans is Open. To Just About Anything’, ‘Soul is Waterproof’, ‘Old World, New Promise’ and other phrases to celebrate a spirit of swagger, appea l the meetings industry, travel trade professionals and the traveling public. According to Morgan (2008), the largest out-of-home advertising company in the United States CBS Outdoor donated 44 billboards worth a valued of $3 million to New Orleans.   Besides, the 30 minutes television show ‘A Whole New Orleans’ attempts to attract visitors with displays of the city’s most authentic, historic destination and unique culture. The NOMCVB and other tourism professionals try to increase the development of New Orleans’s tourism post Katrina and mention the perspective of ‘internalising the brand’ as a major ingredient in branding New Orleans as an entertainment destination (Gotham 2007). New urban rebranding campaigns are being implemented in order to present ‘authentic’ image of New Orleans as clearly demarcated, disconnected, and segregated from flooded neighbourhoods by tourism professionals. Besides, a new industry of ‘disaster tourism’, for example ‘Hurricane Katrina: America’s Worst Catastrophe!’ tour through devastated neighbourhoods of Gray Line New Orleans Bus Tours focused on ordinary places that have historical and cultural significance thereby mobilizing travellers to visit them. Moreover, in order to attract corporate brands to invest in New Orleans, political and economic elites have pushed for the development of lucrative tax sub sidies and help finance the rebuilding effort. Therefore, the above points demonstrate that tourism organisations are trying to marketing the imaginary of New Orleans base on entertainment version to attract investment and rebuild the city. The branding strategy is a new method to promote urban place to align local political interests with transnational corporate entertainment to organise urban rebuilding. Rebranding New Orleans post-Katrina is not just attracting consumers and visitors to spend money in the city, but also ‘about socializing residents to view the city as a brand and imagining an urban future that conforms to a semiotic script’ (Gotham 2007). Due to tourism professionals mention the perspective of ‘internalising the brand’ as a major ingredient in branding New Orleans as an entertainment destination, there are some conflicts intrinsic in the understanding of urban brands. Firstly, there is the lack of clear and understandable object capable of being branded. Cities and places are multifaceted and complicated systems of organization and they contain a range of different groups, diverse identities and conflicted social relations.   Branding destinations is more complex and challenging than other goods and services because of the existence and interdependence of multiple stakeholders, multiple components and multiple suppliers involved in the tourism service delivery (Buhalis 2000) and especially when it involves national characteristics and loyalties and popular permission of whole population. The second is the lack of control between urban branding organisations and branding campaigns when they deal with unc ertain and unstable environment of many stakeholders who have diverse interests, contending perceptions and urban visions (Park and Petrick 2005). The branding work of New Orleans’s tourism professionals are informed by market research and tourist trends, however, they do not know whether the campaigns are successful or not. Besides, the branding process is full of instability and uncertainty. Moreover, the urban branding’s unpredictability derives from gained knowledge about visitors through surveys is partial and incomplete because consumer’s desires and preferences always change. Thirdly, there is exist the risk that visitors and residents may reject the images of brand and view them as irrelevant, inauthentic or affronts to local culture. Additionally, there is the lack of consensus about the positive or negative effects of tourism in the city and a clear differentiation between residents who favour tourism and those who against it. In the construction of ur ban reality and produce meanings, residents are actively involved in and sometimes they are challenge the dominant imaginary of urban and brand. Due to the views of residents about New Orleans are not singular or fixed, thus, ‘internalising the brand’ is no means ensured or guaranteed. There is unclear and questionable about the partial internalisation whether it is realised as a vehicle for enhancing brand value or not when some residents may incorporate some affective links with the New Orleans brand into their lives. Conclusion In summary, hurricane Katrina has weakened the New Orleans’s tourism industry, displaced thousands of people, problematized meanings of community identity, and can cause wholesale changes to all aspects of tourism destination management. Numerous prescriptive strategies have provided examples, templates and checklists for tourism agencies to formulate marketing strategies which are the very important in the recovery process. Restoring the urban brand strategy of New Orleans is a differentiation and diversification process whereby local tourism organizations harness and construct destination images in order to control consumer impressions and understandings of a particular locale. Although urban brand has network of power operate and clear profiteering motives, it is also important to recognise branding as a contradictory process with unpredictable outcome, unforeseen consequences and facing a long road to recover destination image. However, tourism marketers of the city are us ing repositioning strategy or (re)brand strategy to make New Orleans regain its status as an outstanding tourism destination.

Cannabis Misuse Effects on Wellbeing

Cannabis Misuse Effects on Wellbeing How does cannabis misuse impact on the health and well-being of young people between the ages of 11-17 in England ? Introduction The major focus of this research will be to explore how the misuse of cannabis can affect the health and wellbeing of young people in England and who are between the ages of 11 – 17 years. Gaining understanding on the impacts on the impacts on health and well being of these young people within the age group will help the researcher to make informed and evidence based recommendations on the appropriate health promotion interventions to tackle the health issue. Therefore, the research will involve an extensive review of journals that have specific relevance to the cannabis misuse among young people between the ages 11 – 17; and the review will be followed by critical discussions on the key themes that will arise from the results of the literature review. Also the discussions will be drawn from the activities of a Non Governmental Organisation (NGO) that is involved in tackling cannabis misuse among young people in the UK. Background and Rationale for Study Cannabis is from flowering plant known as cannabis sativa and it produces both euphoria and reduces anxiety (Naftali et al, 2013; Moore, 2007). The drug can be used occasionally by individuals without causing significant social or mental problems but heavy users or addicts may experience anxiety and disturbed sleep after withdrawal from its use (Schaub et al, 2013; Moffat et al, 2013). In the year 2009, the UK Government reclassified cannabis from being Class C drug to Class B making it illegal for anyone in possession of supply quantity (Health and Social Care Information Centre, 2011). The reclassifying of cannabis represents Government intervention to discourage poor lifestyle choices especially among young people who have been found to be indulged in cannabis abuse and also to promote healthy lifestyles. The 2011 data from the Health and Social Care Information Ce ntre revealed that the â€Å"prevalence of young adults ever having taken drugs has decreased from 48.6% in 1996 to 40.1% in 2010/11; and in 2009/10 lifetime prevalence was 40.7%. The number receiving help for primary cannabis use has increased by more than 4,000 since 2005/06 to 13,123 in 2009/10. The number of under- 18s treated for problem drug use associated with primary use of heroin and crack is 530, less than half the number in 2005/06† (Health and Social Care Information Centre, 2011). Furthermore the data reveals that number of young people receiving help for primary cannabis use has increased by more than 4,000 since 2005/06 to 13,123 in 2009/2010. This increase in the number of young people receiving help for cannabis use is a major concern and this has prompted the decision to choose this topic. The concern here is that cannabis the misuse of cannabis health risks and which will widen the gap in the inequalities in the health of the population in the UK. According to Moffat et al (2013) the use of cannabis affects the nervous system and causes anxiety and this has the potential to affect the health and wellbeing of the individual in the long term especially where the body metabolism is not able to resist those effects. Another rationale for choosing to research on cannabis misuse among the young people of this age group is that, though there is recorded decrease in the use of cannabis based on the data by the Health and Social Care Information Centre (2011), the 2013 report shows that â€Å"as in previous years cannabis was the most widely used drug among pupils in 2012 with 7.5% reporting they had taken it in the last year† (Health and Social Care Information Centre, 2014). The data suggests that the cannabis use among pupils is becoming a lifestyle and that if appropriate and adequate behavioural interventions are not implemented to cause a significant change of behaviour, this lifestyle may become a way of life of the 7.5% of the p opulation of pupils. The wider implication of this unhealthy lifestyle is that the 7.5% of pupils may likely experience inequalities in health and also exclude them from maximising potentials. Health inequality simply means lack of uniformity in health or differences in health and this is often caused by various factors among which is the lifestyle of the population (Naidoo and Wills, 2011). This clearly suggests that the social distribution of health is linked to the differences in the risk behaviours of the individuals and that a change of risky behaviour reduces the differences in health (Naidoo and Wills, 2011).

Sustainability Led-Marketing - Small business Term Paper

Sustainability Led-Marketing - Small business - Term Paper Example Sustainable marketing aims at winning consumers who have adapted to eco-friendly products made by businesses, which have embraced sustainable production. For a sustainable business, companies seek to enhance their production processes to minimise the side effects it causes to the environment. A sustainable business ensures that it reduces air pollution, water pollution and the side effect the product has on the consumer using the product or the service (Meffert et al. 2014, p. 156). Sustainable business is more of a business that looks toward enhancing or achieving corporate social responsibility to the community it serves. The illustration above implies that sustainable business aims at creating an environment where people believe that the product being manufactured by the company is the best in the market. In addition, it implies that the qualities a company’s product cannot be compared with any other firm in the same industry. Consumers are made to believe the product they are consuming was manufactured in a clean environment that not any other company can achieve (Belz & Peattie, 2010, p. 31). To bring to light a better understanding of sustainable marketing, Philips Lumileds Lighting Company will be used as a case study, as it enjoys the use of sustainable led marketing procedures. Philips Lumileds Lighting Company is an American light product manufacturing company that is located in San Jose, California, USA. The Company was established in 1999 with the aim of producing solid-state lighting solutions that include automotive lighting, LCD televisions, computer displays, creating a signal, and general lighting. It is the world-leading producer of high power light emitting diodes. In partnership with LUX EONPower Light Company, they came up with long life cost-effective light emitting diodes that have been ranked as the world-leading producer of light emitting diode lighting. In lieu of this information, it is

Implementation of a Communication Tool Kit To Enhance Communication Research Paper

Implementation of a Communication Tool Kit To Enhance Communication Between Healthcare Providers and Patients - Research Paper Example For the purpose it is important to improve or reduce the communication gap between healthcare providers such as physicians and patients. This will be beneficial for both physicians as well patient in improving the medical practice. Physician learns how to deliver bad news such as suffering from cancer to a patient, understanding the emotions of patient, helping them regarding decision-making such as signing an informed consent for a clinical trail. On the other hand the patient feels comfortable and understands the treatment strategies with confidence. The protocol as discussed by Stephanie, Anthony, Susan, and Susan (2002) is depicted in the Table 1. As reported in a publication Elliot et al (2006) a study was conducted by the American College of Physicians Foundation (ACPF) and the U.S. National Library of Medicine (NLM) from 2002-2005 regarding implementation of Information Prescription (or "Information Rx") Program. According this study internet with proper health websites can be a useful tool for improving communication between physician and patient. In this the ACPF and NLM recommended the physicians to encourage patients to visit the evidence based and health informative website MedlinePlus.gov. The physicians were provided with Information Prescription (or "Information Rx") pads. These pads were used to provide the information regarding the website the patient should visit in order to get clarity about the treatment apart from the regular prescription. In the protocol the promotional materials kit that was mailed to physicians of the American College of Physicians (ACP) as per the two project pilot states of Iowa and Geor gia. The contained the Information Prescription (or "Information Rx") pads along with supplementation of room posters and bookmarks for the waiting room. Two comprehensive evaluations were done the first one included the survey of pre and post-intervention Information Rx mail, performing telephonic interviews and using web log analyses. The second comprehensive evaluation included non-random selection of ninety-two physicians by ACP foundation to encourage the practices for the use and visit of website MedlinePlus.gov. It was concluded from the study that physician and patient communication gap was improved with use of Information Rx pads. The physicians found that MedlinePlus is a useful website in promoting the patients self efficacy, understanding the treatment procedures, believing on the physician more and reduced the time needed to spend to patients by a physician. On the other hand the patients were able make better health decisions, able to communicate and understand the tre atments and concept regarding the disease.In other study as suggested by Bauer (2010) Probability-Utility Model was studied as a model for improving communication between healthcare providers and patients. The model

How sympathetic a character Essay Example for Free

How sympathetic a character Essay Upon reading Aristophanes Wasps for the first time, Procleon, the antihero of the play, evokes a strange sort of sympathy. The part of us that wants to rebel against the system identifies with his character, and admires the way in which, in the second half of the play, he does what the man in the street would really like to do (K Dover) and generally places himself above authority. Aristophanes loads Procleons character with vulgarity and nastiness, but does it in such a way that an audience seeing the play for the first time will focus on sympathizing with him as the `heroic character more than his deep-seated and twisted darker side. For instance, in the first scene we see Procleon trapped inside his own home, treated not like a villain or monster, but a mentally ill obsessive, or trialophile. The more you warn him, the more he goes to court. Thats why weve had to bolt him in and guard the house for fear he gets out. The way the two slaves describe Procleons personality is quite comic. They describe him as a sad old man. He then tries to escape later on by holding on to the bottom of a donkey as it comes out of the house, in a parody of Odysseus in Homers Odyssey. On one hand, we find his wit amusing, and he tries to mirror the cunning of Odysseus, and on the other hand we laughingly pity him for trying such an idea, especially onstage as it looks absurd. Aristophanes is poking fun at the latest trend in Athenian society in the ridiculous person of Procleon. However, Athenian litigiousness and trial mania are not his only target. In his conversion from his former jurymans life, Procleon becomes a caricature of an upper-class snob engaging in one of the well-heeled sets favourite addictions: dressing up in your finery, attending drinking parties and meetings of secret societies and going on drunken rampages through the streets, beating up passers by, knocking over statues, mauling slaves and women, etc. By the end of the play, its hard to tell whether Procleon is ny better off for having traded a poor mans pastime for a rich mans. In the first half of the play, we  see Procleon as a bloodthirsty bastard, a sadistic slave to Cleon whose only friends are the similarly savage, vespine jurymen. Just seeing this feeble army of nasty old men, we find immediate comedy. On the surface, nothing about Procleon seems too bad, just a rather crazed old man with a strange obsession. He enjoys voting defendants down: he is comically sadistic. D. MacDowell However, when we look deeper into the play and Procleons character, we see that there is a far darker and more sinister side to him. First of all, there is the fact that the only reason he enjoys sitting on the jury so much is so that he can wreak pain and suffering upon innocent people. I long to come to court with you, some solid, lasting harm to do. There is also the way in which he treats his daughter, in a rather incestuous manner. she leans over to give me a kiss and fish out those three obols with her tongue! spends his days in the infliction of pain on others and his evenings in running his hand up his daughters skirt. K Dover.

Innovation In David Mc Culloughs The Great Bridge :: essays research papers

ALBERT EINSTEIN once said about the invention of the Atomic Bomb that it was as much a matter of scientific knowledge and astuteness, as it was a call of circumstances and time. The millennial brightness of Albert Einstein, the pressing imminence of war and the determination to succeed of the American government and scientists, are part of the ecology of innovation that surrounded the emergence of nuclear technology, and eventually led to the creation of the atomic bomb and its destructive power. The ecology of innovation not only includes the elements directly related to the emergence of a new technology such as its inventor, or the need it fulfilled, but also includes seemingly unimportant aspects such as the governing politics that allowed it and the conditions that created a need for that technology.   Ã‚  Ã‚  Ã‚  Ã‚  APPLIED TO David McCullough’s book, The Great Bridge, this concept encompasses a whole nation in its drive towards modernization. Preceded by inventions such as the railroad and the telegraph, the second half of the 19th century stands at a time where technology is regarded as a primary option to achieving comfort. Little by little, the realization is made that perhaps nature’s boundaries is not the farthest mankind can go. The middle of the 19th century also opens an era of greater involvement of the government in matters of public interests and an increase of funding as well; The Erie canal build from 1817 to 1825 is a testimony of such an involvement, and an example of the willingness to defy nature with innovation.   Ã‚  Ã‚  Ã‚  Ã‚   Also, as communications are slowly developed with the emergence of the telegraph and later the telephone, the notion of time and distance become more important than they ever were, and begin to matter in the everyday lives of people. When observed in such an ecology, it is easy to understand how and why the idea of a bridge over the East River, connecting Brooklyn to New York came about at that particular time. Of course as in the example given earlier, the mind at work was a sine qua non condition, and there would most likely not have been any bridge without the mind, or rather the minds of the Roeblings. For this amazing piece of engineering, he was the right mind at the right time. Thomas Kinsella put it in better words in The Brooklyn Eagle, saying: †He spoke our language imperfectly, because he had not the advantage of being born on our soil, but he spoke the genuine language of America at Cincinnati, Pittsburgh, and Niagara†¦(The Great Bridge p.